Check out the most frequently asked ones below, and if you don’t see what you’re after, don’t be shy—give us a shout! Our friendly team is here to help and support you every step of the way.

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Frequently Asked Questions

Revenue Operations (RevOps) is a strategic approach that aligns & synchronizes sales, marketing, & customer success departments within an organization to drive revenue growth. By fostering collaboration & cross-functional communication which includes FInance & Product, RevOps establishes a cohesive framework to maximize efficiency, leverage data-driven insights, & enhance customer lifetime value. This holistic method, aided by technological advancements, facilitates the optimization of processes across the organization & accelerates sustainable business development.

It exists under 4 primary pillars of GTM Systems, GTM Processes, Enablement, & Insights/Analytics.

RevOps is one of the most important parts of a business these days. It helps to ensure the GTM and Operational teams work together to drive profitability & delight customers. RevOps uses data & technology to do this in the best way possible. It’s especially important given the current uncertain economic climate where resources are limited. RevOps ultimately helps businesses be more successful in the long run. When it’s neglected or run ineffectively, the results are devastating. The average company loses 14.9% of its revenue to preventable leaks across the revenue process.¹ But for companies who approach revenue as an end-to-end process, instead of just a number reported at the end of the quarter, the results are profound²:
  • 24% increase in win rates
  • 39% increase in revenue capture for committed deals
  • 96% forecast accuracy on average
  • Up to 30% more ARR³
¹ Clari Labs Research
Clari Labs Research
³ Immersa | CG Whitepaper

There are many signs that would point to the need for a centralized RevOps Function. 

  • Inability to trust your data or have it when you need it
  • Lack of interoperability between your GTM Systems
  • Lackluster enablement and onboarding
  • Struggles getting your different business units to work together

There are a few pitfalls that many have fallen into when standing up RevOps.

Firstly, it’s critical to understand that RevOps is not merely a rebranding of Sales Operations or Marketing Operations. Instead, it demands a cohesive team with a shared vision, ensuring all functions from sales to marketing to customer success are working in unison towards common goals.

Secondly, it’s vital to resist the urge to tackle everything simultaneously. Instead, take stock of what needs to be achieved and prioritize tasks based on urgency and impact. Attention should be given to activities that address immediate requirements, but it’s equally important to consider the long-term implications on the organization’s future needs.

Lastly, it’s essential to establish realistic and suitable expectations with your executive team. Clear communication about the scope, potential challenges, and expected outcomes of the RevOps initiative can help manage expectations, ensure alignment, and foster support from leadership.

By avoiding these pitfalls, you can increase the likelihood of a successful RevOps implementation that drives your organization’s growth and profitability.

When you start using RevOps in your business, it’s important to make sure that the sales, marketing, & customer success teams work together well. You should also make sure everyone knows what they’re supposed to be doing & what’s most important. This helps make sure everything goes smoothly & everyone knows what “good” looks like. Having a plan like this is really important to making sure RevOps works well.

RevOps-as-a-Service is a way of getting help with your business’s revenue operation in a subscription based model.. At Carabiner Group, this help includes sales, marketing, & customer success operations as well as FinOps and BizOps, that are designed to help your business thrive. Some of the things included might be managing your technology, giving advice on how to sell things, & training your leaders.

If your sales, marketing, & customer success teams aren’t working together well, you’re having trouble with your technology, or you can’t see how well your business is doing, RevOps-as-a-Service might be able to help you. It’s a good option if you want to improve your revenue operations but don’t want to hire more people or spend too much money. It’s especially helpful if you suddenly lose an employee or want to grow your business quickly.

If your revenue operations team is already doing a good job & you can easily hire more people or invest in your business’s infrastructure, you might not need RevOps-as-a-Service. This is especially true if you have specific rules you need to follow or don’t want to share important business information with someone outside your company. In those cases, using a third-party provider for RevOps may not work for you.

Carabiner Group is different from other RevOps providers in a few important ways. First, we don’t just work with one type of technology or software. We can help you with over 150 different options, so we can recommend the best tools for your needs. Second, we don’t have strict plans for how we’ll help you. Instead, we use a flexible approach that lets us change course depending on what you need. This means you get the most support possible without paying extra fees. If you think this is the kind of help you need, we’d love to talk to you about it.

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